Trends for the travel & leisure sector in dynamic times


Discover the secrets of innovation in the travel & leisure sector and conquer the recession!



Trend updates

Inspirational predictions

COVID-19 updates

Exciting innovations

New business models


Promising startups

The economy has been hit hard by COVID-19. In order to survive and grow, industries and companies need to rethink their business models. Many companies from the ‘old economy’ will disappear, while others will grow faster than ever before. Digitisation will play a decisive role in these changes. Companies that use technology will recover faster after a crisis or recession. They have enormous resilient power. provides the knowledge and inspiration needed to turn challenging times into success stories


Receive the latest trends, analyses, statistics, case studies, innovations and startups for the travel & leisure sector.

A subscription gives you access to up-to-date information about developments in the travel & leisure sector. You will receive statistics, analyses, forecasts, current technology trends and the latest startups and innovative companies.

Turn challenging times into success stories in the travel & leisure sector.



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Monthly trend updates via the trend portal

Every quarter, you will receive an extensive PDF report

Every quarter, you will receive a PowerPoint presentation

Every month, you can learn from webinars

Every day, your trend coach is available to answer questions

Monthly trend updates via the trend portal

Every quarter, you will receive an extensive PDF report

Every quarter, you will receive a PowerPoint presentation

Every month, you can learn from webinars

Every day, your trend coach is available to answer questions







Free download

Download our free whitepaper ‘From crisis to recovery to a promising future in the travel & leisure sector’. Read about interesting visions, predictions and get updated on the most current trends

What can you expect from us?

Startups and organisations

The organisation of the future is an ecosystem. It relies on innovations from specialists outside the organisation and perhaps even from outside the country's borders. Startups, innovative companies and scientists all contribute to your innovation. You will receive proposals from startups, innovative organisations and universities that you can learn from and partner with. 

Case studies and experiments

We also analyse case studies of and experiments by organisations. These provide insight into how one deals with innovation, new technology, a recession or the impact of the current crisis. We can learn from the successes and failures of others. This lowers unnecessary costs and results in a higher change rate.

Scientists, specialists, trendwatchers, futurists and leaders from all over the world share their forecasts and analyses about the future. We list them for you and provide explanations and context, transforming the information into insights that offer direction and guidance.

Analyses and forecasts

You will receive a periodic overview of digital innovations and business models in your sector that might be of interest, but we also look at other industries. Digital business models provide guidance during a crisis or recession. In addition, organisations without a digital business model have no right of existence in the future.

Business models and innovation

We analyse trends within your sector or area of expertise. We study developments in artificial intelligence, multichannelling, chatbots and many other trends. These insights enable you to make the right decisions and help you enter into valuable partnerships.

Trends with impact

We gather, analyse and interpret current (inter)national statistics. We continuously conduct international research into important issues currently at play, such as the economy, innovation, transformation and the role of technology.


A subscription gives you access to up-to-date information about developments in the travel & leisure sector. You will receive recent statistics, analyses, forecasts, current technology trends, cases studies, experiments and new business models.

You will receive information about current trends in the travel & leisure sector. The topics will be determined on a monthly basis, so that you’ll receive the most recent knowledge and inspiration.

Important trends in the travel & leisure sector

Smart travel
Rapid technological developments have changed the way people travel and how they book and experience their holidays. The young generations are leading this digital revolution, and they will be the ones to spearhead the transformation of the travel & leisure industry. New innovations promise to make travel-related experiences smarter, increasingly interactive, more convenient, and especially – more exciting.
Virtual travel
Virtual reality will enable travellers to experience popular tourist attractions in a completely new way. By putting on a headset, people will be able to visit any destination they desire, whether it’s a museum, an art gallery, or a theme park. This will also allow them to evaluate multiple options and make better informed decisions about where to go on a real holiday. VR technology will also allow those who may be unable to travel physically to explore the world from the comfort of their own home.
Robots in travel & leisure
One of the most exciting technological developments within the travel industry in recent years has been the increased implementation of robotics. Think security robots, text-based chatbots, robot assistants, and even robotic suitcases. Some of the main benefits of robots in the travel sector include their non-stop performance – they don’t get sick, don’t need breaks, and provide 24/7 consistency.
Sustainable travel
Sustainability and taking care of our ecosystems is gaining traction around the globe, and this generation of travellers is very aware of the environmental and social impact of their travel decisions. And they are raising the bar, too, by incorporating their values into the way they travel – from skipping destinations overburdened by mass tourism to choosing closer-to-home experiences and making sustainable choices.
Intergallactic hospitality
Why should we limit ourselves to what this planet has to offer? In the future, we might also be able to take a trip to outer space and stay in luxury space hotels. While up there, we could experience zero gravity, see what the Earth looks like from 320 kilometres in orbit, witness 16 sunrises and sunsets every day, watch the aurora borealis, grow food in space, and play on the holodeck.
Focus on experiences
Unique experiences are becoming more important than bucket list destinations. Especially now that the divide between expectation and reality is becoming increasingly pronounced. People are realising that what they see on social media – a breathtaking view in nature or a peaceful visit to an art gallery – is often totally different in real life, with huge crowds blocking your view and creating problems for the local infrastructure. Travellers are increasingly choosing to visit lesser-known destinations during off-peak periods and prefer experiences to expensive products.
Artificial intelligence
Artificial intelligence technology is finding a growing number of applications within the travel and leisure industry. For instance, airlines and airports are increasingly using AI-powered chatbots to communicate with travellers. These virtual assistants can respond to customer queries in a matter of seconds and provide personalised recommendations.

Personal trend coach

Your personal trend coach is available to answer any questions you may have about the information and inspiration received from us.

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Een crisis of recessie raakt veel sectoren en bedrijven. Tegelijkertijd ontstaan er veel kansen. Veel nu succesvolle bedrijven zoals Netflix, AirBNB, FedEx, Disney, Microsoft en zelfs Apple zijn opgericht in moeilijke tijden. Bedrijven als Lego en Ralph Lauren hebben zichzelf tijdens de laatste crisis opnieuw uitgevonden. Ze kozen voor nieuwe markten, andere businessmodellen en digitalisering. Amazon en Tesla gebruiken de huidige crisis om nog verder te groeien. Vele bedrijven zullen deze crisis ten onder gaan, omdat ze onvoldoende geïnformeerd en geïnspireerd zijn.